Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Khoj is its commitment to experimentation.
Not experimentation as a phase before the real work begins. Experimentation as the work itself.
And that matters, especially now. Because creatives are increasingly expected to justify everything. To explain the outcome before the process has even begun.
What Khoj reminds us is that some of the most meaningful ideas emerge when there is room to explore without certainty. To follow curiosity without immediately turning it into a deliverable.
For decades, Khoj has created space for artists, designers, researchers, and thinkers to ask questions before they have answers. To test ideas before they have outcomes. To discover what the work wants to become.
And that's why this conversation matters. Because creatives need to hear from people who understand the value of uncertainty. People who know that experimentation is not a distraction from creative practice. It is often where the most important work begins.
And that's why this feels like the kind of conversation that belongs with Pooja Sood and the community that has shaped Khoj.
- orange chowk.
We built this because creatives need a room like this.If Khoj believes that too, let's figure out what doing this together looks like.
We want that to be with Pooja Sood, at Khoj, with a curated room of creatives and designers from the community.
The question on the table: What becomes possible when you're allowed to experiment before knowing the outcome? No stage. No script. Just the room.